About Me.
I am a veteran of the creative field and I delight in creative problem solving and thinking outside the box. I've had the opportunity to live abroad which helped expand my understanding of how different people perceive and react to design, messaging, and communications. I am keenly aware of the power of persuasive design and the universal appeal of relatable storytelling.
I received my education in Graphic Design from Keiser University in Fort Lauderdale, Florida, where I currently reside. I consider myself a traveler and lifelong learner.
EXPERIENCE
2017 – Present • MIA, FL
Creative Director
• Advenir Living •
Responsible for the direction of all creative processes and branding for Advenir Living.
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Created award-winning marketing campaigns and collateral for
property management industry.
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Accountable for the direction of all branded materials across several
platforms and mediums to ensure brand integrity on a national level.
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Spearheaded the creation and implementation of specific strategies to
drive internal and external marketing campaigns.
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Managed the lifecycle of major campaigns and projects from
conceptualization to post-analytics.
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Selected and mentored talented junior staff resulting in
tangible professional growth.
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Leveraged freelance talent to enhance team resources. Ensured efficiency
by developing comprehensive creative briefs and workflows.
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Developed and maintained all content for the company intranet.
2015 – 2017 • FTL, FL
Content Creator + Brand Manager
• Freelance •
Developed deep understanding of multiple brands’ message in order to create a vast body of content to establish their place as industry leaders.
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Advised clients on best practices for lead generation
and reputation management.
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Directed content creation strategy.
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Created unique content to grow clients’ online and physical presence.
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Built and managed a team of freelancers to assist in production.
2012 – 2015 • FTL, FL
Brand + Social Media Manager
• InterMarine, Inc. •
Crafted and managed a polished brand for major local boat / yacht dealer.
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Established and developed the company’s digital presence.
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Maintained brand integrity across social media and marketing collateral.
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Managed major projects ranging from web dev to event planning.
2009 – 2011 • MIA, FL
B2B Traffic Manager
• ProTranslating •
Directed the weekly translation and initial desktop publishing process of all national and regional shoppers for The Home Depot.
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Initiated regular communications with client.
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Coordinated extensive team of translators, writers, DTP staff,
proofreaders, and freelancers to facilitate production.
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Worked with I.T. professionals to implement streamlining processes
across multiple departments.
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Accountable for standardizing and overseeing highest
quality-assurance standards.
Core Competencies
Additional Knowlage
Design thinking
Brand development & management
Content creation
Creative problem solving
Project management
Mentoring
Localization & Translation
B2B & B2C communications
Full command of Spanish language
Industry knowledge:
Marine, automative, beauty,
translations, real estate, luxury, property management
Technical Skills
Adobe Creative Suite
Microsoft Office
Print production
Digital media
SEO best practices
Email marketing and list management
Copywriting and editing
Professional Development
A.S Graphic Design
Keiser University
Independent coursework:
Project Management
Wordpress
Organic SEO strategy
Digital marketing
Brand development
